Why Freshly Ground Coffee Tastes Better
John Kasibante • August 18, 2025
If you’ve ever wondered why your café coffee tastes different from home, the secret is often fresh grinding.

At PC Coffee and Art, we recommend grinding your beans just before brewing to unlock maximum flavor. All our ground coffee is ground from fresh beans on order.
Why Fresh Grinding Matters:
- Aroma – Coffee begins losing aroma within minutes of grinding.
- Flavor – Fresh grounds capture natural oils and subtle notes.
- Customization – Adjust grind size for your brew method: coarse for French press, medium for drip, fine for espresso.
Storage Tip: Keep whole beans in an airtight container, away from light and moisture, to preserve freshness.
By grinding fresh, you’ll experience the full depth of our roasts—whether bold dark roast or smooth medium roast.
☕ Freshly ground means every sip feels like a café-quality experience.